The U.S. Mint unveiled the design of the Basketball Hall of Fame coin at the induction ceremony in Springfield. I found the story on NBA.com, created a post that was later picked up by the rest of the numismatic community.
A day later, the U.S. Mint issued a press release about the design announcement to the general public.
Over the last year, the information from the U.S. Mint has had problems. Announcements are being issued late. On a recent case, they had to issue corrections. Now, they cannot even include the numismatic community in a collectible that has generated excitement.
The U.S. Mint may be the largest manufacturer of coins, but their communications skills leave much to be desired.
Why is the U.S. Mint not partnering with the numismatic media to get their word out?
Why is the U.S. Mint not issuing general press releases to all news outlets to publicize what they are doing?
Why is the U.S. Mint not publicizing themselves? Aside from being the sole manufacturer of coins in the United States, they are making a profit! Although some decry the amount of seigniorage they earn, it is a profit center for the United States government.
Tell the world!
Tell the world that not only are you producing coins but collectibles. Tell the world that you are producing bullion. Tell the world about the commemorative coins.
Why was the U.S. Mint not out in public in the run-up to the 50th Anniversary of Apollo 11 to highlight the coins? Why was the U.S. Mint not involved in helping celebrate one of the most significant events in United States history?
While the U.S. Mint did participate in National Coin Week, its outreach beyond the collector community leaves much to be desired. The U.S. Mint is doing itself a disservice. They are not helping the numismatic community. And, by extension, not doing right by the country which they are supposed to serve.
Why is this a difficult concept for the U.S. Mint?
It is time for Director David Ryder to either lead the U.S. Mint forward or vacate the job and allow someone who understands modern marketing to raise the bureau’s profile.
And now the news…
Nevada Appeal staff report As the 150th anniversary of the opening of the U.S. Branch Mint in Carson City draws closer, the Nevada State Museum is expanding the days it showcases one of the Mint’s most enduring artifacts. → Read more at nevadaappeal.com
MANAMA, Bahrain — There's a burgeoning online market for the elaborate and colorful coins pressed into the palms of Navy petty officers when they pin on their anchors and take the chief petty officer's pledge, but some critics say the trade diminishes the value of the tradition. → Read more at military.com
The Australian Security Intelligence Organisation (ASIO) has teamed up with the Royal Australian Mint to release their first ever coin featuring a secret code. The coin was released in commemoration of ASIO’s 70th anniversary this year. → Read more at businessinsider.com.au
PROVO — The camera rows behind the baseline of a basketball court offer a vantage point of the game unlike anything caught from the nosebleed seats or even on television. It’s there where you can truly absorb the athleticism of the sport and appreciate how the way men and women fight for a loose ball, a ball much smaller than their gargantuan frames, flows elegantly like poetry. → Read more at ksl.com