Free Comic Book Day is more than an effort to get people into the stores to buy comics. The publisher will take the opportunity to tweak a story, start a new story arc, or introduce new characters. They spend a few pages in the free comic book to enhance their stories or introduce new characters. The free comic book may also have an existing story that can summarize the story to convince readers to start reading the series.
Free Comic Book Day is more than a giveaway day. It is a marketing tool for the story writers to interact with the readers and get them attracted to the stories. The publishers and store owners use the giveaway to keep current customers interested and lure in new customers.
Although the publishers will introduce many new stories and characters, almost 90-percent will not last more than a few issues. The publishers know this and are willing to try whatever it takes to ensure that the readers come back for more. Once the readers are hooked, the publishers extend the brand into movies and other collectibles where collectors can purchase the merchandise anywhere.
The comic book industry accomplishes more in one day than the numismatic industry accomplishes in one week. Considering how ubiquitous money is in society, It is any wonder that we can raise new collectors.Giving away coins may be seen as a good thing, but what does it mean to the collector? Why should the collector care about that Indian Head Cent or Buffalo Nickel? Dealers may think that the Women on Quarters, Innovation Dollars, or Native American Dollars are not as sexy as a Top-50 VAM. Still, I guarantee that the kid off the street would find the 2022 Vermont dollar more interesting than a 1921 Morgan Dollar.
There is nothing wrong with comics and the comics culture. Comics readers love their characters, especially the superheroes, that they extend their buying beyond the comic book. Why not invite them into your shop to add comic book character coins to their collection.
You may not find coins with Superman, Batman, Captain America, or Spider-man exciting coins, but they are legal tender coins made of silver or gold that excite this crowd. Contact the publishers and see if you can source material to supplement the coins. It could create a partnership that could benefit both collectibles.
It might not be selling rare proof-like Morgans, but it will get people in your shop to look at your other inventory. Maybe they will see the Buffalo nickels and think those Type 1 coins are so cool that they might start a collection.
I have an idea… on Free Comic Book Day, the numismatic community can work with Marvel and DC to create a brass token that would be available to the collecting public. Some to the coin store, get the token for free. Let the publishers work on tokens and medals associated with their comics and sell them through coin stores. Then the coin stores can contact the New Zealand Mint or the Royal Canadian Mint to purchase a supply of comic book character coins and join the fun.