screenshotThe future of the American Numismatic Association began on Friday, August 1 with the launch of the new ANA website!

What are you talking about, the ANA has a website.

This is the NEW website with a new look and new technology.

But it’s the ANA, the website must be like putting lipstick on a pig.

No, it isn’t. The website is a complete re-engineering of the ANA online and digital assets to move the ANA into the present and position the organization for the future. First, the computers that the site is running on are no long in the headquarters in Colorado Springs. The new computers are located in a world-class data center run by Level 3 Communications, one of the leading service providers in the industry. Level 3 has an impeccable reputation for being able to manage computers and networks that anyone with a technical background working with the ANA on this project did not question this as the choice for the hosting of the new website.

Supporting the website is a new membership management system that the staff in Colorado Springs has reported as being easier to use and makes it easier to support the members. Rather than having to work around the problems and mistakes of the older software, the new software allows the ANA to update its procedures to better serve the members.

Finally, the website is supported by a new content management system (CMS) that makes it easier to add and change information as necessary. A CMS is the software stores the information you see in your browser and is served up to you on demand. CMS helps keep data in a way to allow it to be more easily managed so that it can be displayed in the browser in a way that will help you stay engaged.

While it looks like the ANA just changed the look of their website, everything about the ANA web presence has changed. It is a new service that will allow the ANA to introduce and engage more members as the world shifts to being online.

Yes, it looks nice, but are they introducing anything new?

Looking nice is important but it is only the beginning. The first application that has been rolled out is the social engagement features. There’s a place to post articles to share with the community, a forum to chat with other numismatists, and a place to show off your collection. There are also ways to interact with the ANA, pay your dues, and read the online version of The Numismatist.

Social media already exists and several forums where people can interact. What makes this so special?

First and foremost, rather than trying to interact with Internet trolls you will be interacting with fellow members of the ANA. While they may decide to participate using an alias, you can be assured that only ANA members will be allowed to register and us the ANA’s system.

So what’s the big deal? There are other sites with numismatic content.

Remember those commercials that touted “membership has its privileges,” this is only the beginning of what will be available exclusively to ANA members. One of the first socialization features is for contributors to earn “coins” or electronic awards for contributing to the numismatic community. Right now, the coins only provide ANA members bragging rights, but in the future, the coins will include potential prizes, discounts with ANA member establishments, and other incentives.

So the ANA has turned the website into a game?

The ANA has turned their website into a one that is more engaging for the membership and to attract new members. The world is moving online and in order for the ANA to serve all members, the ANA has to embrace and expand its online presence. The ANA Board of Governors’ goal is to make be the numismatic hub of the community. The place to go where is anyone has a numismatic question, they can start with the country’s premier numismatic organization.

Well… it looks interesting. I’ll give it a look and see what happens.

I hope everyone gives it a look and provides feedback to the ANA. A lot of people really did a lot of work getting this first release completed on time and on budget. And not only that, the areas where the ANA holds and processes personal information was secure from the beginning because one of the site’s advisors (me) is an information security professional in real life. There was no way I was going to jeopardize my professional reputation by being involved with something known to have security problems. Besides, as an ANA member, they are storing my information and processing my credit card, too!

Everyone please go to and interact with the website. Engage in the forums. Let us know what you think!

Pin It on Pinterest

%d bloggers like this: