American Eagle 2019 One Ounce Silver Enhanced Reverse Proof CoinThe biggest numismatic-related news of the week that not reported in many media outlets. It was the failure of the U.S. Mint to deal with a high volume of orders for what everyone anticipated would be a popular product.

On November 14, 2019, the numismatic community rushed to the U.S. Mint website. It flooded their call center attempting to purchase the 2019 American Eagle One Ounce Silver Enhanced Reverse Proof Coin. As with almost all of their past launches, the U.S. Mint e-commerce systems failed the collecting community.

Collectors reported web failures, outages, and disconnection on the telephone trying to order the product. I was first alerted of a problem by a family member and my mailbox filled with readers who experienced similar issues.

After hearing the criticism, the U.S. Mint issued the following statement:

At the moment of launch, there were 99,000 people online and 4700 callers waiting to purchase the American Eagle 2019 One Ounce Silver Enhanced Reverse Proof Coin (19XE). Completed orders were processed until all inventory was sold. We are constantly seeking feedback from our customers, and rest assured your voice is being heard.

To try to spin this further, on Friday, the U.S. Mint issued the following statement:

Yesterday, the Mint catalog website had more than 150,000 unique visitors and 1.6 million page views in the first hour of sales of the American Eagle 2019 One Ounce Silver Enhanced Reverse Proof Coin (19XE). For context, the catalog website’s previous highest traffic and page views were for the Apollo 11 product launch, when we had 124,000 visitors in one day and 863,000 page views in one hour. We are pleased with the numismatic community’s response to this product. The volume of traffic did briefly slow down our site response. However, after the first two minutes we were able to process over 1800 orders per minute on average. Completed orders were processed until all inventory was sold. Additionally, we identified approximately 5% of traffic as coming from bots, including 3% of traffic from a single IP address, of which zero orders were processed.

With all due respect to the U.S. Mint, if this is beyond your capacity, then the competence of the Mint and their contractor (aren’t they contracted with Pitney-Bowes?) are in question. There are e-commerce systems that have higher capacity requirements and service their customers better.

The failure of their e-commerce system is not a new problem for the U.S. Mint. We can go back through the history of this blog to note how badly they have implemented their e-commerce systems.

Frankly, I am not surprised. Years ago, when I was a contractor within the Department of the Treasury, I had to listen to how the U.S. Mint’s systems were built to be greater and better than anyone else in the department. Their technology directors touted their capacity and their capabilities over all the other bureaus. They used these reasons to allow them to separate themselves and to avoid integration with other systems, even suggesting that they be the central integrators for the department.

Even though I have not worked within the Treasury Department in many years, the results and the spin published by their public relations department demonstrates that the chutzpah continues.

For four years, the U.S. Mint has been holding forums to try to learn from collectors what they expect. One thing they have not learned is to fix the mechanisms that provide collector access to U.S. Mint products. It is time for the U.S. Mint to stop talking and do something. Their problems have surpassed annoying and are bordering on malfeasance!

And now the news…

 November 12, 2019
We all have them, worth almost nothing, but still can be useful. They are the little button-sized ¢5 coins that fill up your pockets or coin jar, that the Banco Central (Central Bank) will stop minting starting January 1, 2020.  → Read more at qcostarica.com

 November 12, 2019
LOWELL, Mich. — When 43-year-old Jason Faraj entered Collector’s Korner in Lowell, the smooth-talking antiques aficionado gained the trust of the store owner and left with more than $5,700 in merchandise.  → Read more at wzzm13.com
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