After hearing a lot about the new commercial from the US Mint, I finally saw one last night. When the commercial began, I thought that it was going to try to sell new drug. Although some may consider numismatics better than an anti-depressant, the advertisement is clever and nicely done.

An interesting aspect of the commercial is the emphasis on “genuine.” With the recent statement about the Liberty Dollars medal, the commercial touts the sale of “genuine United States Mint coins” and later says that they are “genuinely worthwhile.” That reminds me, I need to order my annual sets!

If you have not seen the commercial, someone posted it to YouTube for everyone to enjoy.

UPDATE: While sitting in Beltway traffic today, I heard the old Huey Lewis and the News song I Want a New Drug on a local classic rock station. As I listened to this song, I remembered the Mint commercial and found it more humorous. For those who do not know or remember this song, the the beginning lyrics are:

I want a new drug
One that won’t make me sick
One that won’t make me crash my car
Or make me feel three feet thick

I want a new drug
One that won’t hurt my head
One that won’t make my mouth too dry
Or make my eyes too red…

May be the Mint found our new drug!

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