One of the 1,427 "Saddle Ridge Hoard" buried treasure gold coins certified by PCGS.

One of the 1,427 “Saddle Ridge Hoard” buried treasure gold coins certified by PCGS.

Kagin’s, the rare coin firm hired by the couple who found the Saddle Ridge Hoard, partnered with to sell the coins online. At some point, I will contact Kagin’s to ask why they chose this route to sell these coins, but I find it an interesting choice.

In the middle of the 20th century, recognized sales expert Elmer Wheeler came up with the phrase, “Don’t sell the steak, sell the sizzle.” Wheeler says, “it’s the sizzle that sells the steak and not the cow.” He has a point. How many relatively common coins sell at higher prices because of their pedigree. How many coins have sold for more than expected because they were ex-Eliasberg, ex-Norweb, ex-Bass, or ex-Ford pedigrees? Right now, the Saddle Ridge Hoard has a lot of sizzle. Even in a few months at an auction, can you imagine the interest that would be generated by opening these coins up for public bid?

For this week’s poll, I am not going to ask if you are interested in purchasing a coin from the Saddle Ridge Hoard. Given the sizzle, I am sure many people would love to own one of the coins. Rather, given what may be seen as an unusual way of selling these coins, how much do you think the collection will realize? Of course if you have a different opinion, add it as a comment. I would love to know what you think!

How much do you think the Saddle Ridge Hoard will bring in?

More than the $10 million estimate. (49%, 23 Votes)
Why aren't they selling it at auction? (23%, 11 Votes)
Less than the $10 million estimate. (19%, 9 Votes)
Right around the $10 million estimate. (9%, 4 Votes)

Total Voters: 47

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