Did you hear? Coin World started a podcast.
I found out in one of their multiple daily email blasts that Coin World is producing a podcast starring Chris Bulfinch and Jeff Starck.
A professionally produced podcast that is regularly published for the hobby is a good idea. I would become a listener but it is not possible. The podcast is not in the Apple Podcast directory and only available on directories other than Apple including Spotify, Stitcher, or TuneIn.
Aside from not having enough room on my iPhone for another app, I have a lot of time invested in my chosen podcast app that is configured to work with my weird listening schedule.
Why did Coin World make this decision? Shouldn’t they want to reach as many people as possible? After all, there are approximately 97.2 million iPhone users in the United States. That is approximately 47-percent of the smartphone market. And some research suggests that approximately two-thirds of podcast listeners use an Apple device. That is a lot of people to exclude!
Time and again it seems that when numismatics does something to try to reach beyond its borders using technology, the attempt reminds me of the 1971 kitschy movie The Gang that Couldn’t Shoot Straight. In this case, Coin World shot itself in the foot.
ADDENDUM: After I wrote this and queued it for posting, I went back to the announcement page on Coin World’s website and looked at the HTML source behind the page. I found the URL of the RSS feed that my podcast app could use to subscribe.
Even though I found the URL, I deconstructed the page to find where the link was hiding. Yes, it is hidden.
To find the link, you have to hover your mouse over the embedded podcast player on their webpage so that the controls appear. Click on the share button to the far right to bring up a share panel. There is a button that says “Get the RSS Feed.” Clicking on that will bring you to the feed.
Or you can just use https://feeds.buzzsprout.com/273189.rss.
Click on the share button? Really? Now that’s really intuitive!
Coin World is using Buzzsprout as their hosting service. There is nothing wrong with Buzzsprout although its embedded podcast player’s UX (user experience) leaves much to be desired. However, Buzzsprout is a well-rated service for podcast hosting.
Then again, Coin World should have read Buzzsprout’s “How to Make a Podcast” guide. Step 6 on their list is “Get listed in Apple Podcasts, Google Podcasts, and Spotify.” After all, it says “Listing your podcast in these directories will ensure that people can find your podcast when they search for it. Getting into these directories is the most important step in marketing your podcast.”
Coin World should have considered their overall UX when doing this. It’s an amateur’s mistake!
There once was a time that Coin World’s parent company, Amos, had a good technical group that was there to help the Amos properties but was also doing consulting. These were the people who were brought in to help get the improved money.org off the ground. The people we worked with were very intelligent.
Unfortunately, Amos did not retain this group following the issuing of the money.org request for proposal (RFP). These smart people went their separate ways. I hope they all have had a lot of success after leaving Amos. But for Coin World, it is too bad because this is a time when it seems that this they could have used expert assistance.