In the middle of the 20th century, recognized sales expert Elmer Wheeler came up with the phrase, “Don’t sell the steak, sell the sizzle.” Wheeler says, “it’s the sizzle that sells the steak and not the cow.” He has a point. How many relatively common coins sell at higher prices because of their pedigree. How many coins have sold for more than expected because they were ex-Eliasberg, ex-Norweb, ex-Bass, or ex-Ford pedigrees? Right now, the Saddle Ridge Hoard has a lot of sizzle. Even in a few months at an auction, can you imagine the interest that would be generated by opening these coins up for public bid?
For this week’s poll, I am not going to ask if you are interested in purchasing a coin from the Saddle Ridge Hoard. Given the sizzle, I am sure many people would love to own one of the coins. Rather, given what may be seen as an unusual way of selling these coins, how much do you think the collection will realize? Of course if you have a different opinion, add it as a comment. I would love to know what you think!
How much do you think the Saddle Ridge Hoard will bring in?
Total Voters: 47