Since learning to program computers in 1976, I have been a proponent of technology and its positive effects on the progresses we have made in many areas of our lives. This technology has progressed things we can see like the automated teller machine, quicker checkouts at the grocery stores, smartphones, tablets, and even all the gizmos in your car. If I look at the iPhone in my pocket and compared it to the Poly 88 that I first programmed or the IBM 360 that I submitted punch cards to, it would be like trying to compare a Roman Denarius to an American Silver Eagle.
For those not olde enough to remember, this is a computer punch card!
I love what technology has done to enhance many aspects of our lives. And you do not have to be a user of technology to have it affect the way you live. Computers help with inventory control to ensure store shelves are stocked; manage traffic control both in the air and on the ground; and generally make the behind-the-scenes management of a lot of things easier including maintenance on this blog.
Since my response to Dennis Tucker, Publisher of Whitman Publishing LLC, I have received a mix of private email notes about one phrase: calling physical books ‘Dead Tree Editions.” In the first two hours after the post appeared, I received more than two-dozen email notes running slightly in favor of physical books. As of Wednesday afternoon, the score was 17-15 in favor of real paper.
I do not know the demographics of those who did not volunteer the information, but based on the comments like, “I have been collecting for umpteen years…” or “I was a teenager when clad coins were just beginning…” it does not take much to get a general idea of demographics.
Of the 17 who responded that they prefer paper books over e-book, I am guessing that 12 are like me, members of the AARP demographic (50 and over).
However, contrary to what some have written, I am not a techno-snob!
Scott’s 1974 Plymouth Gold Duster. No computers in this baby!!
For more images of this car, click here.
My complaint is not with the preference but the availability of e-books that will allow me and everyone else to choose. I understand the need for choice because neither Whitman nor I will convince everyone to only read e-books.
However, if you look at the demographics of the ANA and its future, the next generation that are its future members, the so-called Generation X people, is the first generation of significant technology adapters and e-book readers. Gen X’ers are the first big wave of technology adapters who know of a connected world and have a vague memory of a world before Al Gore invented the Internet.
Right behind Generation X are the Millennials who grew up with the explosion of the Internet and probably have never read a newspaper cover-to-cover. While hobby publishers may have some time adjusting with Generation X, they will lose completely to the Millennials if they do not adapt.
Whitman is not the only publisher that needs to better examine its use of technology. Krause Publications is not much better. Where Whitman lacks in vision, Krasue lacks in execution. Rather than embrace electronic publishing that is friendly to e-readers, Krause and F+W Media, its parent, is holding onto the old-style by offering its products using Portable Document Format (PDF) rather than using formats that are friendlier to e-readers.
Standard Catalog of World Coins CD set covering 1601-1900
Even the venerable Numismatic News has stuck its publishing toe in the e-publishing waters by making one edition electronic. However, instead of embracing the newsstand formats that would be friendly to an iPad or Kindle e-reader, they are mailing PDF layouts of this publication. I hope you have plenty of space in your Inbox.
In the meantime, the American Numismatic Association is producing an e-reader friendly version of The Numismatist that is far easier to read than the PDF edition of Numismatic News emailed monthly. Since The Numismatist reader app works well, I stopped receiving the paper edition of The Numismatist opting for a Basic membership and to read the journal electronically. I do not miss the “Dead Tree Edition.”
It is not a demographic issue as it is a commitment to the hobby’s future. I am sure the people at Hemming’s Motor News have a similar problem with demographics as those faced by Whitman and F+W. If you read their publications, you will notice that their demographic skews to an older population. Yet, they have quietly embraced the technologies that some of their readers want while still publishing physical magazines. I recently subscribed to the digital version of Hemming’s Classic Car on my iPad and love it!
How could Hemming’s do this for the auto enthusiasts market but Whitman and F+W cannot do the same for numismatics?
Whitman and F+W have shown that they cannot be relied upon to be the leaders in producing the numismatic information in a way the future of the hobby will embrace. Since other markets have proven that it is possible to embrace technology to enhance the physical world, I can only emphasis my commitment to help the ANA build a better technology infrastructure because if we leave it to the market, they will fail the hobby.
Loading ...
I actually prefer PDFs because they are an accepted standard and quite portable among eReaders. I have scanned my entire professional library and they now reside on my iPad, all in PDF. They are also on my home computer and my laptop, and safely backed up on an external hard drive. I have written about this in an editorial in a medical journal where I am the Editor-in-Chief. Check it out at http://onlinelibrary.wiley.com/doi/10.1111/ijcp.12369/pdf. Reproduced below, and by the way, I am over 50 years old.
“This issue marks the first where the International Journal of Clinical Practice is not being routinely printed on paper and mailed out. In actuality, there were only a handful of paid print subscribers, with the majority of the readership accessing the journal on-line, usually via the Wiley Online Library through institutional subscriptions. Articles marked as ‘Editor’s Choice’ and several others remain available to all free of charge. Readers who absolutely must have a printed copy of an issue can special order them and they will be produced on demand. It is anticipated that mailings of supplements will remain unchanged. The International Journal of Clinical Practice will still be produced on a monthly schedule, with selected articles available ‘early’. Cover art will continue to be created and plans are underway to make them available on an on-line gallery.
As the Wiley on-line publishing platform evolves, we can look forward to rich multimedia content. In the discussion blog Wiley Exchanges, Gary Spencer, Associate Director of Product Management at Wiley, opines that the HTML (our way of surfing through web content) continues to mature and can be the optimal way to access information across devices, whether they are smart-phones, tablets, or computers [1]. Nevertheless, he acknowledges that researchers choose PDF format (akin to the printed page) over HTML 65% of the time. At this time, we need both formats.
I have converted my professional library (1000+ books) to PDF format [2]. I no longer keep paper copies of journal articles – they have either been scanned (my legacy resources) or directly downloaded in PDF format. Printed journals that come in the mail are sometimes read on the plane when travelling, or thrown out at home. Native PDF files (the kind that we download today) are relatively small in size and hard drive disk space is very inexpensive. I can easily view PDF files, search through them, annotate them, etc. They are relatively permanent. Properly maintained with backups, my PDF library should last forever and does not require an internet connection. PDF documents also have the look and feel of traditional print and this is comforting. They look great on computer monitors and on tablets. PDF documents are easily shared. On the other hand, HTML files are not as portable. In the case where I have to print a page or two for temporary use, HTML files are much less convenient given their formatting is generally optimised for screen viewing. However, HTML cannot be beat for viewing on an iPhone and for ready access to video and animations.
Despite my going digital, I have a confession to make. Although my Kindle eReader is light and convenient, I still prefer to read novels on paper. This is a far different activity than producing a scholarly manuscript where I like to have all my resources available a click away. Reading for pleasure is a different matter and paper books may be preferred by our brains [3]. However, this may be because of how we learned to read. Fast forward a generation or two and we may think of printed books as those things that great-grandma and great-grandpa had around, together with their cathode ray tube televisions and wired telephones (never mind the rotary dials).
Disclosures
No disclosures relevant to the subject of this editorial other than a certain fondness for scanners.
References
1. Spencer G. Can scholarly publishing evolve beyond the PDF? Wiley Exchange. http://exchanges.wiley.com/blog/2013/11/11/can-scholarly-publishing-evolve-beyond-the-pdf/ (Accessed 11 November 2013).
2. Citrome L. Preserving books by destroying them: a foray into digitization of a professional library. Int J Clin Pract 2013; 67: 927–9.
3. Jabr F. Why the brain prefers paper. Sci Am 2013; 309(5): 48–53.