For Kennedy, in addition to being renown, the release of the 2014 50th Anniversary Kennedy Half-Dollar Gold Proof Coin may cause a sharp increase in demand from customers seeking to make special Kennedy gold sets using both the 2014 50th Anniversary Kennedy Half-Dollar Gold Proof Coin and the 2015 Jacqueline Kennedy First Spouse Gold Proof Coin. To account for this potential variable, we believe a maximum issuance of 30,000 coins would allow flexibility to increase production should customer demand exceed forecasted sales volumes for the other designs. These maximum mintage limits will be divided between coins with proof and uncirculated finishes based on consumer demand.
The Mint is not obligated to mint, and will not mint, to the maximum mintage limits unless it is supported by public demand. The production process and maximum mintages give us flexibility should there be a surge in demand over previous years.